FY27 AD Group

Marketing
Budget

Sept 2026 – Jun 2027

Budget $240,000 After Luster to 31/10 $223,000 OOH set aside $100,000 Uncommitted $123,000

The arithmetic.

FY27 total marketing budget: Sep to Jun$240,000
Luster retainer: Sep + Oct (committed)− $17,000
View OOH: Oct + Nov− $100,000
Luster retainer: Nov + Dec (extend)− $17,000
View Search/Social: Oct + Nov + Dec− $80,000
Remaining budget: Jan – Jun ($4,333/mo)$26,000

Spend by month.

View campaign launches 30/09; the OOH flight runs 15/10 – 15/12, split $50k October, $50k November. The remaining $26k splits evenly across January to June.

Luster retainer OOH Search/Social Remaining budget

What the launch spend buys.

Luster's market sizing across four segments in Sydney, Melbourne, Brisbane and the Gold Coast. At $100k the campaign sits in the efficient zone, above Luster's recommended minimum of $75k.

640k

Addressable people

92%

Reached 1+

51%

Reached 3+/month

$75k

Luster rec. minimum

Four segments sized

Lifestyle downsizers all four metros~11k in market
Southern-state upgraders Syd, Melb~83k in market
Sunshine State upgraders Bris, GC~23k in market
Melbourne first-home buyers Melb~28k in market
Total in market per year~145k

At $100k over three months: 11.5M paid impressions, 8.6M on-target, average 4.9 exposures per person per month. Blended CPM $8.68. Figures per Gus, Luster, 03/09/2026; desk research, indicative.

Key dates.

31/10

Luster retainer ends 31 Oct.

Nov – Dec

Extend Luster retainer to 31 Dec, aligned with View campaign for media buying, creative direction and production.

30/09

View website launches 30 Sep.

01/10 – 31/12

View Search/Social runs from 1 Oct – 31 Dec.

15/10 – 15/12

OOH placements booked from 15 Oct – 15 Dec.

31/03/2027