FY27 AD Group

Marketing
Budget

Sept 2026 – Jun 2027
01

The arithmetic.

  • FY27 total marketing budget: Sep to Jun$240,000
  • Luster retainer: Sep + Oct (committed)− $17,000
  • View OOH: Oct + Nov− $100,000
  • Luster retainer: Nov + Dec (extend)− $17,000
  • View Search/Social: Oct + Nov + Dec− $80,000
  • Remaining budget: Jan – Jun ($4,333/mo)$26,000
02

Spend by month.

$100k $80k $60k $40k $20k $0 $8.5k $88.5k $88.5k $28.5k $4.3k/mo Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Luster retainer OOH Search/Social Remaining budget
03

What the launch spend buys.

640k
Addressable people
92%
Reached 1+
51%
Reached 3+/month
$75k
Luster rec. minimum

Four segments sized

  • Lifestyle downsizers all four metros~11k in market
  • Southern-state upgraders Syd, Melb~83k in market
  • Sunshine State upgraders Bris, GC~23k in market
  • Melbourne first-home buyers Melb~28k in market
  • Total in market per year~145k
04

Key dates.

31/10
Luster retainer ends 31 Oct.
Nov – Dec
Extend Luster retainer to 31 Dec, aligned with View campaign for media buying, creative direction and production.
30/09
View website launches 30 Sep.
01/10 – 31/12
View Search/Social runs from 1 Oct – 31 Dec.
15/10 – 15/12
OOH placements booked from 15 Oct – 15 Dec.
31/03/2027
Luster Atrium support ends 31 Mar.